The 618 Shopping Festival Without Sincerity Is Losing Consumers

This article is from the WeChat public account: Lao Hu's Territory, Author: Lao Hu

My biggest takeaway from this year's 618 is not that things are cheap, but that there is a lack of sincerity.

During last year's 618 and Double 11, because I was renovating my house, I bought a lot of new furniture and home appliances, so I was quite sensitive to prices. At that time, there were indeed many items at promotional prices. Factoring in full reductions, coupons, and platform subsidies, the prices were attractive.

But when I looked at the same products this year, I found that many things were not cheaper; instead, they were more expensive. For example, I bought a Xiaomi mite remover during last year's Double 11, and the final price after various discounts was 203 RMB. Last night, I clicked in to check again,