Some Investment Behaviors Are Simply a Matter of Mental State

@马岩Marks: Actually, those who complain about the poor economic environment are sometimes the very people destroying it.

For example, a new snack shop called Haoxianglai opened near my house last year. Business was pretty good when it opened, and the foot traffic was decent because it replaced a supermarket.

At the beginning of this year, about 200 meters away, two more snack shops opened almost simultaneously, right next door to each other—Zhaoyiming and Laopodaren.

You want to make money? No way! I'd rather lose money than let you make a profit...

Nobody gets to make a living.

They complain that business is tough and that they are only losing money. But if you hadn't opened your shop, others could still make some money. Once you open, not only do you lose money, but you drag others down with you. What bad economic environment? Aren't you the very person destroying the environment?

@最紧要勇: Some investment behaviors are simply a matter of mental state. My colleague and I bet on how long a shop could survive—three months at most, but the shortest one only lasted 20 days. In the past couple of days, another crappy baozi shop has been renovating. I took a look and roughly estimate it will cost 300,000 RMB to open. The local ratio of seats to population has already reached one to six, yet he firmly believes he is the exceptional one.

30岁前的奋斗: Exactly, people love to cluster together when opening snack shops, sometimes less than twenty meters apart. Nobody makes money, but they just love losing it. Franchises don't care at all whether their franchisees live or die. Normally, you shouldn't open identical stores to compete with each other, but now they don't care anymore. As long as someone franchises, they let you open regardless of your location or whether there are competitors nearby, just aggressively pushing inventory onto you.